“If you don’t know exactly where you’re going, how will you know when you get there?” That’s a very good question, posed by author and behavioral science academic, Steve Maraboli.
It resonates with financial planners who work to develop sound plans that help ensure long-term financial security for clients and their families. Financial decisions nearly always involve trade-offs – proverbial forks in the road, if you will. Absent a well-crafted plan, one is behaving as if it doesn’t matter which road is taken. Nothing could be further from the truth!