Christy Metcalf, one half of the motivational force behind 2 Smart Girls, is this week's guest on the pod, sharing the story of how she broke out of the corporate mold to reshape her professional journey, and so much more.
The show's first guest of the New Year is Mary Gaffney-Ward, general manager at The Madison Club, who talks about the path that led her to her role, the Club's rejuvenation during her tenure, how her marketing background informs her professional decision-making, the importance of prioritizing inclusivity, and more.
Jane Clark, CEO & managing partner at Lake Effect HR & Law, talks to Alyssa & Dawn about what makes her business unique, the rationale behind its branding, the importance of customizing client relationships, the types of challenges she helps smaller/growing companies overcome, and more.
Erin Ogden, managing attorney at Madison-based business transactional firm Ogden Glazer + Schaefer, is this week's guest, delving into how she found her professional focus, the benefits of leveraging blogging as a value-add, the intricacies of launching a business with a spouse, the challenges of hiring during a pandemic, and more.
Lisa Smith, founder & CEO of Minneapolis-based strategic marketing communications firm SMITH Company, joins the show to discuss her personal journey to launching her organization, the innate importance of storytelling, marketing trends in a COVID world, the components of a strong personal brand, and more.
Jenna Atkinson, founder & CEO of The P5 Project, joins the show to discuss the challenges of operating a new business in a pandemic, turning obstacles into opportunities, and empowering entrepreneurs to set big goals and make a positive impact.
The show's first guest is Alison Helland, a partner at the Madison-based law firm Boardman Clark, who joins Alyssa & Dawn to talk about her path to law, what she most enjoys about advising business clients, and how she builds strong relationships within her practice. She also addresses some of the tax-related complexities that have arisen during the pandemic, and offers guidance to business owners as the end of the year approaches.